Not only was it good for triathlon, it was good for NBC too! The NBC coverage of the 2004 Ironman won an Emmy! (It doesn't make me like narrator Al Trout Wig any better, based on his truly crappy Tour de France coverage, but I'm happy to see the sport get some recognition).
OUTSTANDING EDITED SPORTS SPECIAL:
THE WINNER IS: Ironman Triathlon World Championship - NBC - Ironman Productions
Executive Producers: Dick Ebersol, Ben Fertic, Tom Roy
Producers: Peter Henning, Rob Hyland
Senior Associate Producers: Eric Begley, Kerry Ryan
Associate Producers: David Beld, Cathy Driscoll, Chris Gurr, Diana Kane, David Karabinas, Kit Martin, Fred McGraw, Peter Rogaris, Tara Sherman, Jeff Shook, Al Trautwig, Angus Yates