Small rant here.
I just received an email for the Discovery Health National Body Challenge with the subject header, "Will This Spring Find You "Fit To Be Eyed"? There's Still Time!" filled with urgent statements like, "The time to get fit is now!"
1) Is there a rush? A deadline? Doesn't this simply encourage people to crash diet, over-exercise, and make short-term changes that they'll never be able to live with?
2) Is this all about what someone looks like? Or is it about health? There's a big difference.
Still, everyone has to start somewhere. But fix-it-quick strategies are not generally conducive to long-term healthy lifestyle changes.